With so much utter garbage (or B.S. per Kennedy and Walsh-Phillips!) floating around online about social media marketing this book provides a different view and a refreshing clarity on the subject.
This book, No B.S. Guide To Social Media Marketing should be on your bookshelf and within your reach as a reference guide on an ongoing basis.
It is obvious that Dan Kennedy is NO FAN of the social media (as he says so himself) yet he apparently recognizes it is here to stay for the foreseeable future and is only growing and becoming more important to the success or failure of all businesses large or small.
Instead of just focusing on likes, fans, and other nonprofit related elements the focus is on obtaining CUSTOMERS who actually buy your stuff and doing it all with an eye on actual ROI instead of touchy-feely nonsense that is not quantifiable.
Regardless of what business you are in - online-offline brink and mortar or both, do yourself a huge favor and read this book!