A true classic that everyone interested in doing better in life should read. While many people would describe most of what is covered in this book to be a matter of common sense - the reality is that common sense is not very common - and reading this book will help you see and use common sense that you probably don't even realize you have.
Truly communicating effectively with others is essential to your success - in sales, in business, in personal relationships and for that matter in all aspects of your life. This book will help you do that better. It certainly has helped me in more ways than I can count over many years now. While there are many important lessons in this book some are more impactful and profound than others. Pay close attention as you read and reread this book and you will discover for yourself what I mean.
Here is a hint - become interested in other people and encourage them to talk more about themselves, and their interests. When they do make sure you show interest and ask questions about what they are talking about - and your interest must be true and sincere. If you can do that, and do it honestly then you will be amazed at the difference it makes with all of your dealings with other people!
Over the years I have read and reread this book many times and it seems like every time I do I pick up another piece of wisdom that somehow I missed in previous readings.
Want to do better in life? Then do yourself a big favor and get this book and read it NOW!
This is one of the foundation books that really started the self-help industry. What it teaches is that people are emotional creatures and if you want to be successful in communicating with them there are certain ways that work and other ways that do not. This book teaches you what to do - and how to avoid those things you should not do if you wish to communicate better with other human beings.
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